Partnership: Success of the fundraising campaign lead by the IPAG Business School students

Our 6 favorite students from IPAG Business School set an objective to raise € 3,000 (USD 3,380) for our charity. Over the course of a few days only they managed to reach that goal and decided to let the campaign alive and collect even more funds. This crowdfunding campaign was a great success and we cannot thank them enough.  We naturally extend our thanks to all the generous donators. Thank you all for this support that means a lot to us.

Thanks to this initiative € 3,293 were collected and will allow the purchase of school items and school uniforms for the children of the Serge Betsen Academy (SBA), but also contribute to cover school tuition fees and teachers’ expenses. The 2020-2021 school year looks auspicious thanks to Louise, Julie, Francois, Quentin, Osman and Nathan.

Serge Betsen is joining all of us at the SBA team to thank you warmly.

Translation by Marc Fayemi

Health emergency alert: immediate closure of the SBA centres because of the coronavirus pandemic!

Because of the coronavirus pandemic and following the Cameroonian government’s statements of 18 March, we have decided to close the Serge Betsen Academy (SBA) centres until further notice. During this time, our on-side teams will put in place an alternative support scheme for the children and their families.

On March 11, the World Health Organization (WHO) upgraded the status of the COVID-19 outbreak from epidemic to pandemic. We therefore responded by strengthening further hygiene procedures in our centres and by training our staff and the children. For example, we walked through protective behaviours and reviewed how to wash hands effectively. We encouraged everyone to share this information with their friends and family.

Unfortunately, coronavirus has been spreading in Cameroon and its borders were closed on 18 March. The COVID-19 pandemic is serious and unprecedented threat.

The SBA board therefore convened on the same day and decided to close all centres, to help limit the spread of the virus, and to protect our children, their families and our staff.

The managers of our centres are in close contact with the SBA board members to take all necessary measures as quickly as possible. We will organise disinfection of the centres and an alternative scheme for food assistance. Each child has already received rice and peanuts so as to benefit from an allowance equivalent to meals served at the centres.

Children of Jardin Eden with their bag of rice and peanutsBag of peanuts

Bag of riceChildren waiting for their bag

We invite you to protect yourself and others by following the recommendations of Cameroon’s Health Ministry and to note the emergency numbers below: 

Emergency numbers

Here is also an article describing the symptoms that coronavirus triggers. We invite you to review it to take appropriate action were you to become infected:

You will also find below a reminder of protective behaviours everybody needs to adopt, including with family:

  • Wash hands very regularly;
  • Cough or sneeze into your elbow or in a tissue;
  • Use disposable tissues and bin them at first use;
  • Greet people without shaking hands or hugging.

Finally, here is a reminder of how to wash your hands effectively by the WHO:

Above all, be careful, take care of yourself and those around you and of your country to limit the spread of the virus. Best wishes to all!

Event: A great fundraising rugby event in St Palais!

On February 2 in St Palais, Xabi Comets organized a rugby day raising funds for our charity. USD864 were collected to help our underprivileged children in Cameroon!



We would like to warmly thank Xabi Comets for organizing this charity day which highlighted the actions of our charity. It was a great opportunity for us to be presented to your partners and members. Thank you also for organizing a raffle and for giving us a beautiful cheque after the matches.



We also take the opportunity of this blog post to thank Nelly, our faithful volunteer from the South West of France and her mother-in-law. This event won’t have been possible without you! Thanks for introducing SBA during the lunch and for selling SBA goodies and bags, cases and wallets made of recycling rugby balls to the participants.



Thank you all for your great support and for your interest in our charity. The raffle tickets made USD772 and the sales on the stand, USD92. It was a beautiful charitable rugby event!

Our success stories: Djanabou is a 27 year-old girl who is learning to read and write at SBA!

Djanabou is a 27-year-old Muslim woman who lives in Yaoundé. She wanted to learn to read and write but could not afford to go back to school, so she got in touch with the Jardin Eden center to ask for help.

Nadège, Manager of the center immediately welcomed her in the center and started to teach her how to read and write! The young woman has been attending the center every day for the last 8 months and has made tremendous progress since her arrival!

At SBA, we are proud of offering support for all without exception and we encourage girls to make their dreams come true and to do as well as boys. We believe in the potential of African girls and women and fight for their education and the establishment of a generation of equality. Empowering girls and changing mentalities are crucial.

On the occasion of the #WomensInternationalDay on # 08March2020, we are happy to honor Djanabou and her fight for an access to education.


Cameroon: Help us end the stigma about menstruation!

Because a girl’s period should not be a barrier to education, we’ve decided to distribute menstrual hygiene products to the girls of  our centers. Often girls miss school when they have their period, that’s why we’re actively working on a sustainable project to make our own washable pads in order to change the daily life of our girls. Menstruation is really nothing to be ashamed of, Odile Prevot, our CEO has decided to start talking about it! Let’s read her thoughts here:

“If Rugby is the vector, the excuse or serves as a hook to bring pupils together out of the street, the Serge Betsen Academy is fighting for every single child to be able to go to school.

While in Cameroon and Mali these last few months I got to spend more time with the girls of our centers. As CEO of the SBA I have been focusing particularly on the girls, their education, their role, their future, their problems and how to resolve them.

A number of our girls are missing schools during their periods as they’re unable to afford sanitary products. Some of them are improvising protections using rags, leaves, newspapers. Why? Whilst menstruation is one of the most ordinary individual female experiences, the discussion of menstruation in Africa is complicated due to cultural and social attitudes.

It’s not a new problem, but it’s not going away, and it’s time to take action: a girl absent from school due to menstruation loses on average 2 weeks of learning in every school term.

In 2020, we decided to distribute menstrual hygiene products so that no girls shall be excluded from education, no girls shall be ashamed of menstruation, no girls shall miss class and sport activities due to their periods. Help us break down the stigma!”


Partnership: Six IPAG Business School students set the goal of raising € 3000 for the SBA !

A team of 6 IPAG Business School students all in their first year of Master launched a crowdfunding campaign with the aim to collect € 3,000 (USD 3,380) for the Serge Betsen Academy (SBA). This initiative was part of a Start Up and Business model course.

SBA is a cause they have at heart and especially for Louise and her family who already proved to be a big SBA support in the past. The funds collected will allow the purchase of school items and school uniforms and will also cover payment of school tuitions for the children of the association for the next 2020-2021 school year.

Our thanks go to Louise, Julie, Francois, Quentin, Osman and Nathan for this great support!

To help their campaign reach its target please don’t hesitate to like their facebook page Sba_Ipag, to follow them on twitter @SBA_IPAG and to talk about them around you.

You can access the crowdfunding campaign with the following link:


Bear in mind that your donations will contribute to a better future for these children via our Education programme. Every contribution is a step forward to the happiness of these children.

Have a look below at the video presenting the project:

Translation by Marc Fayemi

Cameroon: School and exam results for the year 2018-2019

It is with great pride that we announce our children’s school scores for the year 2018-2019. We are happy to announce that this year saw the highest promotion rate to the next grade for all classes (86.67%) and a great success rate of 94.44% for the BEPC. 79.17% of our children got their Baccalauréat. We are so proud of our children and so thankful to our partners, without whom this would not be possible.

👏 Congratulations to all our students from the SBA who passed their exam.

Video: The charity’s new presentation

Thanks to our partnership with the Le Vestiaire Agency, we have created a new video to present our projects and actions in Cameroon.

You can check it out here: Présentation SBA 2019


Partnership: Spend a night at a hotel with your partner and support the Serge Betsen Academy!

The Serge Betsen Academy (SBA) supports the SOLIKEND initiative, a new hotel reservation site based on a unique solidarity concept.

“Book your hotel and support charities. 100% of your fees for your stay will be paid to the charity of your choice.” The concept is explained in this video (in French):

An original and meaningful gift card for Valentine’s Day:

The SOLIKEND X Serge Betsen Academy gift card allows you to offer a stay in a superb selection of 2* to 5* hotels across France.

It is also a strong gesture for our charity as 100% of the card amount is donated to the Serge Betsen Academy.


How does it work?

  1. Order your gift e-card (from 50 € – equivalent of USD 56,5) on this page.
  2. The gift card will be sent directly to you by e-mail: all you have to do is print it out or forward it to the recipient.
  3. The card allows the recipient to book any of the partner hotels (more than 70 hotels) and is valid for of 2 years on all SOLIKEND offers; you can redeem it on one or more occasions.
  4. At the end of your stay, 100% of the amount of the card is transferred by the hotel owner to the SBA.

Solidarity guarantee: When the card expires (after 2 years), any unused amount left on the card will be transferred by SOLIKEND to the SBA.

Find out here more information. 


For any questions, the SOLIKEND team is at your disposal on +33 (0)5 59 43 85 05 or by email at:


Translation by Katy Birgé-Wilson

Partnership: The ‘Recycling Rugby’ campaign reached an astonishing € 50,000 in less than 4 years.

In nearly 4 years the Recycling Rugby  campaign collected and donated € 50,000 to our association. You can help them reach another milestone in 2020 for the benefit of our children in need.

Take the opportunity and have a look at the Recycling Rugby  new items!

Luxury bags, week-end getaway bags, toilet bags have been added alongside the usual and popular items made with recycled rugby balls.

Don’t wait and place an order via the facebook page. As a reminder 100% of the profit is donated to the SBA!

This partnership is the fruit of a long lasting and solid friendship between Lionel and Serge. Lionel’s engagement to the SBA children cause has been witnessed during his trips and initiatives like this intervention he made to a group of French young people to talk about ecology, charity work and to raise awareness about the issues that underprivileged children face in poor countries.

Recycling Rugby bag


Translation by Marc Fayemi