Serge Betsen Academy (SBA) was born from the return of Serge to his native country: Cameroon.
After 18 years in France, Serge returned to his homeland and discovered to his amazement that they play rugby there too!
The Charity was subsequently created in 2004, based on 3 objectives:
CIRCUMSTANCES IN MALI
UNESCO reports that 53.8% of men and 73.4% of women in Mali are illiterate. According to UNICEF, 52% of women marry before they are 18 and 17% before they are 15. Marriage at such young ages is “a widely accepted norm because of the social and financial advantages it brings”. For a majority of girls, it means dropping out of school. In some Malian regions, only 12%of girls complete primary school. Early marriage also leads to child labour and teenage pregnancies, as well as female genital mutilation which 89% of Malian girls suffer. In the face of such an alarming situation, we have decided to focus on girl education, by supporting 25 young students in the first instance. At SBA, gender stereotypes have no place and we wish to encourage these girls to see their school education through.
At the turn of the millennium, Serge Betsen discovered to his amazement that Rugby was being played in Cameroon. This was the perfect opportunity for Serge to give back something to his native country, through rugby. He liaised with his cousin Ahmed Atiback, who was still living in Cameroon, and they created the charity on 4th March 2004.
The charity began its work under the name of Les Enfants de Biemassy, as a project to increase the popularity of rugby for disadvantaged children in Cameroon. The organisation was subsequently renamed the Serge Betsen Academy, as its scope widened. The Charity now uses the game as a method for social integration, offering access to education as well as basic healthcare for hundreds of underprivileged children, in urban and rural Cameroon.
In 2020, the Charity decided to open a new centre in Bamako, Mali. The Serge Betsen Academy now lends a hand to disadvantaged children in Cameroon and Mali. More lives will improve thanks to rugby! A beautiful story is in the making.